Welcome to the Beer Hawk Bar and Bottleshop Franchise
For the beer loving entrepreneur, it’s hard to imagine more exciting news than the arrival of the Beer Hawk Bar & Bottle Shop franchise opportunity.
Beer Hawk is best known as the UK’s premier online beer retailer offering more than 1000 quality craft beers, however since partnering with AB InBev’s global growth and innovation arm, ZX Ventures, in 2016, the brand has developed to include Bar & Bottle shops.
As part of this dream we have proudly developed our Bar & Bottle Shop concept and opened BEER HAWK SOUTH BANK and BEER HAWK FARRINGDON bringing the best beers in the world to an adoring (and grateful) London. Not to leave out our (now) native Yorkshire, we also have BEER HAWK LEEDS opening shortly.
The interest in, and demand for, craft beer has exploded in the UK in the last few years and is still in ascension. Thanks to our online business we have a lot of knowledge and data about what people like drinking and where.
Our mission has always been to inspire more people to drink brilliant beer and now you have the amazing opportunity to join us by launching your very own local Beer Hawk Bar & Bottleshop franchise – here’s how it works:
Beer Hawk is an omni-channel community – online and in-bar/bottle shop – where we offer our guests a frictionless, beer discovery experience.
We stock beers for everyone’s tastes and have knowledgeable staff that can help our guests discover their next favourite beer. We actively encourage our guests, to explore new styles, understand the flavours, try something new, consider the food pairing potential and to have fun whilst doing so.
Our customers can buy more of the beer they love online to be delivered to their local Beer Hawk bar for safe storage and collection instead of left on your doorstep! That’s right, click & collect on over a thousand amazing beers from around the world including gluten-free, low alcohol, non alcohol and even a stunning cider range.
Our franchisees will have a multitude of revenue streams including:
Commission from click & collect in store (plus loyalty program sign ups)
On-site take away sales
On-site bar sales
Merchandise & gift packs
Beer masterclasses and tasting events
Perfect draft hire
Training and Support
As you might expect, Beer Hawk being owned by the world’s largest brewing company has some distinct advantages when it comes to, well, giving our franchisees advantages!
We will put you through a week long training course covering every aspect of running your Beer Hawk business before you open your doors, and our franchise support team will be there with you for the first couple of days when you do.
You’ll appreciate the extra pairs of hands because you’re going to be busy thanks to our national and local marketing campaigns and website offers driving customers to your door.
Our systems and procedures are slick and effective and of a standard you’d expect from the people behind brands such as Budweiser, Becks and Corona – world class.
We will help you find and secure the ideal site and our design and fit out partners will turn it into the hottest venue in town. We have also agreed special rates for you with the following:
Site Finding: Montague Evans
Premises Licensing: John Gaunt
Health & Safety Compliance: Shield Safety
Stock takers: Tim Hourican
Cleaning & Consumables: Jackson’s
Franchise fee £12,500
Management fee 4% gross monthly turnover
Marketing fee 2% gross monthly turnover
The initial capital expenditure is likely to vary depending on the location and nature of the site, however your fit out and equipment costs are likely to be in the region of £350k to £400.
Once you have applied to us for more information, we will be able to share some indicative figures based on current store performances.
Talking of applying, we’d love to hear from you so we can kick start a conversation about how you might be the perfect person to bring Beer Hawk wo where you live!
Here's what to do:
Contact Steve Lampshire at firstname.lastname@example.org or 0131 664 1218